AudiencScapes

Josh Nesbit was doing HIV research at a clinic in Malawi in 2007 when he realized that new mobile infrastructure available there could be harnessed to bridge gaps and coordinate health care services. And so, Medic Mobile was launched in 2009- it develops technologies such as easy-to-use medical record systems and SIM card applications to help health workers communicate and coordinate patient care, and provide diagnostics using low-cost mobile technology. AudienceScapes Fellow Paromita Pain talks to Nesbit about how better information and communication access can help us live healthier and longer lives.

At a recent MDG event, AudienceScapes Analyst David Montez is reminded that effective social and behavioral change communication is a key determinant for reaching many of the MDGs. by David Montez, AudienceScapes Research AnalystOn Monday (September 20th) I attended a side event for this week’s Millennium Development Goals Summit entitled “Achieving MDG 4: The power of Vaccines and Partnership to Tackle the Major Child Killers“. While the event overall focused upon the role of vaccines in helping countries move closer to achieving MDG 4,  I couldn't help but be reminded about how important a role communication plays in ensuring the success of immunization campaigns.

By Jeremiah Sam & Kwami Ahiabenu, penplusbytes.org15 March 2010Accra, Ghana- An active youth media culture exists in Ghana, providing young people with many options for entertainment, social interaction and gathering information on a number of topics-health, education, sports, music, job opportunities, and more. Here we provide a sectoral rundown of youth-oriented media and communication: PrintAmong the nearly 50 newspapers nationwide, youth gravitate toward newspapers and magazines focusing on entertainment, gossip, fashion, comics, health, beauty, sports, new technologies and music. Newspapers popular among youth include The Graphic Showbiz, Jive, Fylla and Profile, while the magazines Ovation and Agoo are also popular.