CATEGORY: international development

DISCUSSION ARTICLES

Zambia’s Rural Poor: Does Word-of-Mouth Trump Radio as the Best Way to Reach Them?

Posted by: admin on Thu, 2010-10-14 15:21

Radio is often seen as one of the easiest and most effective means of reaching rural populations with development-oriented information. Especially in regards to supplying lower income populations with moderately complex content such as agricultural information. In Zambia, AudienceScapes found in its 2010 national survey that for the rural poor radio while possibly easier to exploit by development organizations may not be the most effective means of supplying development information.

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Development Organizations and Journalists: Tips for Getting Along

Posted by: admin on Thu, 2010-07-22 17:29

By Hannah Bowen, Africa project manager, InterMedia (Washington, D.C.)--I recently met with a group of developing-country journalists who were brought here by the Population Reference Bureau to report on the Women Deliver conference and share ideas about how to improve coverage of health issues in their countries. We talked about how they could identify audiences for such issues and reach out to them. I also asked them about their relationship with the development community, prompting a lively discussion about how development groups can do a better job communicating with them. The bottom line: journalists are equally as concerned about being "used" by development organizations as they are by other interest groups, be they politicians or businesses or otherwise.

By Hannah Bowen, Africa project manager, InterMedia

(Washington, D.C.)--I recently met with a group of developing-country journalists who were brought here by the Population Reference Bureau to report on the Women Deliver conference and share ideas about how to improve coverage of health issues in their countries.