Our Information and Communication on Key Development Topics section applies the analysis of AudienceScapes data to the areas of health, agriculture and personal finance to provide examples of how the survey data are useful to development practitioners in planning targeted communication, knowledge-sharing or public education projects.

Hypothetical case studies highlight the power of tapping the survey's demographic variables to learn about the information and communication preferences of specific target groups, and how these can guide effective development strategies. Click on the links below to access the various topics:

Health: Here the AudienceScapes survey examines how Kenyans receive information regarding seven key public health issues, including Malaria, HIV/AIDS, Maternal and Infant Health, diarrheal diseases and polio.
Case Studies: Rural Women Under 30, and Opinion Leaders in Health Information

Agriculture: Crop and Livestock farmers were asked how they stay informed about various agricultural topics—both “practical” topics such as fertilizer use and pest control, and “business” topics such as market prices, legal questions and agricultural loans and credits. Case Study: Communicating with Coca Farmers and Opinion Leaders in Agricultural Information

Personal Finance: The AudienceScapes survey approached finance issues from an information perspective to determine whether and/or how Kenyans are learning about various services, with the aim of pinpointing information gaps that might be filled by development organizations.
Case Study: Extending Financial Services Access to More Ghanaians and Opinion Leaders in Financial Information

AudiencScapes

Ghana Communication and Development

Communication About Key Development Topics in Ghana - Health, Finance and Agriculture