The survey asked a series of questions to respondents about the quality of the news they consume. Below is a complete list of questions asked.

 

How important, if at all, are the following to you?

Being a source of news you can trust

Providing Unbiased and Objective News and Information

Being First to Break News

Providing Detailed Analysis of News Events
 
Providing High Quality News

Providing news that is relevant to you    

Being easy to understand

Providing a different approach to news

Being a news provider I know a lot about

Being a popular news source


Options for responses to each of the questions above were “extremely important”, “very important”, “fairly important”, “not very important”, “not at all important” and “don’t know”.



 How much you agree or disagree, that the statement applies to you?

I always search out different points of view on major stories in the news

I invest a large amount of time attempting to understand current events in the world

I trust foreign broadcast stations significantly more than broadcast stations in my own country

It is extremely important to have access to foreign news and information providers

I always consider a range of views before forming my own opinions

It is important to me that news gives me an opinion on events rather than just giving me the facts

News reporting should include analysis, debate & comment

Besides knowing what’s happening its also important to know why its happening

I am choosy about where I get my news from

Some news media sources are credible, some are not



Options for responses to each of the questions above were "agree strongly", "agree slightly", "neither agree nor disagree", "disagree slightly", "disagree strongly" and "don't know"

KEY COMMUNICATION AND DEVELOPMENT WEBSITES AND PROJECTS


World Bank Country Profile and Projects_Liberia

African Economic Outlook- Liberia

World Food Programme- Liberia

African Development Bank- Liberia



Liberia Public Opinion on News

 

Liberians Give Their Opinion On Quality News And Information

 

How do Liberians judge the quality of the news they consume and choose which news sources to turn to first?  Seventy seven percent of respondents thought it important that the news provided is of high quality.

 

 

Chart 1

Following this, a series of questions in the 2008 Liberia survey help to identify the most important factors that define high quality news for Liberians- trust comes out on top.   Eighty three percent or respondents said they consider it “extremely” or “very” important that their news source is one that they can trust (Chart 2) - this makes trust the most important criteria.

Chart 2

The importance of trust in one’s news source increases with education levels.
Many Liberians also look for news sources that provide “unbiased and objective news and information” (chart 3).

Chart 3

Interestingly, it was equally important for Liberians to receive breaking news first as well as receive detailed analysis of news and events (Charts 4 and 5).

Chart 4

Chart 5


Other highly rated qualities included “being a popular news source” as well as “providing news that is relevant to you” (Charts 6 and 7).

Chart 6

Chart 7

Some other opinions considered less important are outlined in Charts 8-10

Chart 8

Chart 9

Chart 10

Plurality of Information


In addition to their opinions on the NEWS SOURCES they choose, respondents were also asked whether they PERSONALLY search different points of views on major stories in the news: 48 percent said they “strongly agreed” with that statement. Forty five percent said they invest a large amount of time attempting to understand current events (chart 12 and 13).

Chart 11

Chart 12

As education income levels increase, respondents show evidence of engaging with news content at a deeper level. Those who had received secondary or post secondary education were most likely to search for different points of views.

Related Links:

Accessing News and Information in Liberia

Media Environment in Liberia