In this section, you can find AudienceScapes publications, articles and blogs on health communication for issues ranging from malaria, diarrhea, tuberculosis and measles. 

Communicating Health Information About Malaria in Zambia, exploring the rural-urban divide and the gender gap;

 
Malaria is another leading cause of both morbidity and mortality in Zambia. According to USAID, the country registers about 4.3 million malaria cases annually, accounting for nearly half of Zambian hospitalizations. Zambian adults have relatively high levels of access to malaria information, as shown in the survey results. However, differences across socioeconomic groups still exist.

Targeting Malaria Prevention Education to Rural Women Under 30 In Kenya

Consider a public health initiative to provide young rural women with information about protecting themselves and their children from malaria. The data from the AudienceScapes 2009 Survey in Kenya can help to define the demographic characteristics of this target group. Click here to read this case study.

Discussing Tuberculosis with the Urban Poor In Kenya

A program designed to discuss TB with the urban poor would face many challenges: not only does the target group tend to be resource-poor and poorly educated, but TB does not seem to be a common topic of discussion. Continue reading.....

Targeting Young Women in Rural Ghana with Messages About Diarrhea

Children are most at risk for diarrhea, thus targeting women in Ghana under 30 (mothers or potential mothers) and getting information to them is key. To do so, it helps to  understand this target group- their economic status, employment, education, and they  get information. Our research can identify how to share health messages with this group. See Case Study

Blogs

Zambia Uses ZAIN SMS to Fight Measles
The Ministry of Health worked with the telecommunications company to send messages to parents reminding them to vaccinate their children.

SMS Project in Uganda Shows Malaria Knowledge Exists, Action Lacking
A recent SMS quiz showed that most people know how to prevent malaria--notably, 98 percent of the respondents seemed to be aware that insecticide-treated mosquito nets are the best way to prevent malaria.