Lessons from Tanzania: Mobile Money for the Unbanked

By David Montex, Research Analyst, AudienceScapes Project

There is considerable interest in using mobile phones to increase
citizens'access to efficient and affordable financial services in
developing countries. The July 2010 AudienceScapes national survey of
Tanzania queried respondents on their use and knowledge of mobile money,
with a view toward answering two key questions: Who uses these services
in Tanzania? Are users mainly those who previously had access to other
banking services, or do they include the poorest and the largely
unbanked Tanzanians at the so-called “bottom of the pyramid” (BOP)?

See report here......

This research brief is based on data from the AudienceScapes survey of 2003 Tanzanian adults (age 15+) conducted in July 2010. The survey has a margin of error for the sample of +/-2.2 percent with a 95 percent confidence interval.

The nationally representative survey is part of a broader project aimed at improving communication programs and assessing needs in media and communication technologies in developing countries.

David Montez
Email: montezd@intermedia.org
Phone: 202.652.2271

Peter Goldstein
Email: goldsteinp@intermedia.org
Phone: 202.434.9584