All listenership, readership, viewership rates for specific media outlets in these articles represents the habits of regular media users and not the overall population.
The survey referenced in these articles was designed to capture information based on the population distribution of recent media consumers: “what are the demographics of those who have watched TV, listened to the radio, read a newspaper in the past week” as opposed to what percentage of the adult population has watched TV or listened to the radio.
KEY COMMUNICATION AND DEVELOPMENT WEBSITES AND PROJECTS
World Bank Country Profile and Projects_Mozambique
World Bank Knowledge Economy Index
WHO Health Statistics- Mozambique
UNESCO Edcuation Statistics
UNDP Human Development Indicators- Mozambique
Amnesty International- Mozambique
Global Voices- Mozambique
Mobileactive.org- Mozambique Statistics
Freedom House Map of Press Freedom 2009
World Bank Governance Matters Indicators
Mozambique Communicating with Youth
For Youth and Young Adults, Radio And Some New Media Can Be Used For HIV/AIDS Communication
The majority of new HIV infections in Mozambique occur among those 29 years old and younger. UNICEF reports that children and adolescents are also particularly vulnerable to HIV and AIDS. In 2010, it is estimated that more than 95,000 young people aged 15 to 19 are living with HIV in Mozambique.
Youth and Young adults (Y/YA) in Mozambique (as demographic group, those between the ages of 15-24 and 25-34) have greater access to newer media devices and technologies than older Mozambicans (see Chart 1 below). 
Although radio still is the most ubiquitous medium in Mozambique (used most by all demographic groups, not shown in Chart 1), Y/YAs are more likely to send SMS text messages on a weekly basis, use the internet, read a newspaper while online, and listen to radio via their mobile phones. Y/YAs are least likely to read a physical newspaper but most likely to do so online.
For more on mobile phone use, click here
In this sense, reaching Y/YAs as a sub-group can be easier than women, since they are more likely to have attained higher education levels (see Chart 2 below), and more likely to use new media. However, it would be important to note here, that even among Y/YAs, women and rural populations may have lesser access to media technologies.
For Y/YAs, the strategy needs to be multi-layered. Like all Mozambicans they listen to radio as their primary medium, but they also show higher than average internet use and are more likely than older Mozambicans to send text messages, read newspapers online and listen to radio via their mobile phones. To target them, development practitioners can use a combination of radio as well as new media such as SMS text messages and information online (for example, see this flipchart produced by JHUCCP that can be made available online and through booklets).
Young Women and Urban Y/YAs
In the age groups 15-19 and 20-24, the HIV/AIDS prevalence rate for girls and young women is three times higher than that of boys and young men. In 2004, HIV/AIDS prevalence was 2.6 percent among 15-19 year old boys and 6.9 percent among 20-24 year-old men compared to 8.1 percent and 20.9 percent among girls and women of those age groups. A communication strategy for youth will therefore definitely need to have special emphasis on women.
While distinguishing between urban and rural youth, it may be more important to reach out to urban youth. Urban youth living in the more economically developed regions are more likely to be at risk for HIV/AIDS infection. In fact as UNICEF reports, AIDS deaths among youth and children are in higher proportions in urban (11 percent) than in rural (9 percent) areas, with Maputo Province (18 percent) and Gaza (16 percent) showing the highest mortality.
| Also See |
| Key Recommendations for Developing a Communication Strategy to Combat HIV/AIDS in Mozambique |
| Communicating About AIDS with Women in Mozambique |
Most-Listened-To Radio Stations Among Youth Across Regions
When it comes to listenership for radio stations, Y/YAs in Mozambique have distinct listenership across the three regions (see Charts 3-5 below). In the south, a wide variety of private radio stations, and as a result, listenership, for the otherwise dominant state-run Radio Mocambique (RM) is much lower than average.
Most of the private stations that Y/YAs listen to tend to broadcast mainly entertainment and music-related content. In fact, as Table 1 below shows, those between the ages of 15-24 prefer “more music, less talk.” They are least likely to be interested in political news and broadcasts or shows in vernacular languages. Instead, their preference for international broadcast stations is higher than the national average. 
State-run RM has a stronghold in central Mozambique (see chart 4 below); while religious radio Nova Radio Paz and international broadcasters Rádio e Televisão de Portugal (RDP) and BBC compete for listenership. Radio Cidade, state-run radio broadcasting from Maputo City and aimed at youth, is popular in the South as well as in central Mozambique. 
In northern Mozambique, where the HIV/AIDS incidence rates are the lowest, radio stations are also relatively rare. Radio listeners also tend to be lowest in proportion here. Here community radio stations such as Radio e Television (RTV)-C and RTV-N can be somewhat popular as can be seen in Chart 5. 
Information was sourced from
Mozambique Aids Profile/Summary from University of California, San Francisco